01
Restaurant Brands
We create and operate distinct restaurant brands with unique identities, menus, and guest experiences.
Explore →We question. We design.
We build what's next.
A hospitality company for a different kind of future. We build restaurant brands with curiosity, systems and soul.
本物の体験長く残るブランド
OUR BRANDS
◈
Cloud Kitchen
Delivery-first · Systems that scale.
九小
Zuru Zuru
Japanese Izakaya · Comfort food. Good times.
✦
Ghee Roast
South Indian Cuisine · Coastal flavours. Bold & soulful.
⬡⬡
Z-Quick
Quick service · Great taste. Made for now.
+
Future Brands
What's next · More experiences coming soon.
CL
Consulting
Strategy · Brand · Operations
Hospitality Reimagined
We don't just open restaurants. We build systems.
“Curious by nature. Deliberate by design. Enduring by systems.”
Curious Ladoo is a multi-service hospitality group based in New Delhi. We own and operate restaurant brands, provide B2B consulting, design menus, build cloud kitchens, and help other hospitality businesses scale through systems, technology, and training.
15+Hospitality Services
Our Philosophy
How We Think.
We build at the intersection of curiosity, creativity, and conviction. Thoughtful systems. Human experiences. Enduring brands.
01
Question
Curiosity drives better ideas. We question assumptions before we design solutions.
02
Design
Intentional design creates meaning. Experience first — always. Spaces that shape behaviour.
03
Build
Systems bring clarity. People bring life. We build processes that create consistency at scale.
04
People
Culture builds what strategy can't. We invest in people at every level of the hospitality ecosystem.
05
Care
Hospitality is at our core — always. Every brand we build is rooted in genuine human care.
What We Offer
15 Services. One Vision.
From concept to operations, from brand strategy to kitchen planning — our services are built for the future of hospitality in India and beyond.
02
Delivery Services
Premium delivery operations with efficient cloud kitchen infrastructure and logistics management.
Explore →03
Cloud Kitchen
Delivery-first kitchen models designed for maximum efficiency, scalability, and brand consistency.
Explore →04
Hospitality Consulting
Strategic consulting for restaurant launches, turnarounds, SOP development, and growth planning.
Explore →05
Menu Engineering
Data-driven menu design that balances profitability, guest preference, and culinary excellence.
Explore →06
Restaurant Design
Interior concepts and spatial planning that create environments guests return to again and again.
Explore →07
Brand Strategy
Full brand architecture — from naming and identity to positioning, tone of voice, and visual language.
Explore →08
Operations Management
SOPs, training frameworks, quality control systems, and ongoing operational support for teams.
Explore →09
Franchise Development
Complete franchise systems — model development, documentation, partner selection, and launch support.
Explore →10
Kitchen Planning
Commercial kitchen design, equipment planning, workflow optimization, and compliance guidance.
Explore →11
Technology Solutions
POS systems, inventory management, analytics dashboards, and digital ordering integrations.
Explore →12
Staff Training
Comprehensive training programs for FOH, BOH, management, and hospitality service standards.
Explore →13
Investment Partnerships
Strategic investment in promising hospitality concepts — from seed to scale with full operational support.
Explore →14
Managed Services
End-to-end restaurant management for operators who want professional systems without the overhead.
Explore →15
New Brand Development
Full-cycle concept creation — market research, naming, identity, menu, design, and launch strategy.
Explore →Restaurant Brands
Distinct Identities. Shared Principles.
九小
Zuru Zuru
Japanese Izakaya
Comfort food. Reliably good times. A Japanese izakaya experience built for the Indian palate.
Explore Brand →
✦
Ghee Roast
South Indian Cuisine
Coastal flavours. Bold and soulful. South Indian cuisine celebrated with modern design and pride.
Explore Brand →Partner With Us
B2B Solutions.
We're always open to conversations with investors, franchise partners, landlords, and suppliers who share our vision for the future of hospitality.
Investors
Strategic investment in our brands and new concepts. We co-create with partners who bring capital and conviction.
Build With Us →Franchise Partners
Grow with proven brands. Our franchise model comes with full systems, training, and ongoing operational support.
Grow With Us →Landlords & Spaces
We're looking for premium locations across India. Retail spaces, high streets, and mixed-use developments.
Partner With Us →Suppliers & Vendors
Quality ingredients, equipment, and services — we work with suppliers who share our commitment to excellence.
Work With Us →Our Process
How We Build
Every successful hospitality brand is built on a repeatable, intentional process. Here's ours.
01
Discover
Deep dive into market, location, competition, and consumer insight. Curiosity first.
02
Concept
Brand identity, menu direction, interior language, and guest experience story.
03
Build
Kitchen planning, team recruitment, SOP development, technology setup, and design execution.
04
Launch
Soft launch, feedback integration, team training, media strategy, and community building.
05
Scale
Franchise development, multi-city expansion, brand licensing, and investor partnerships.
Why Choose Us
Our Difference.
◈
Systems-First Thinking
We build processes before aesthetics. Every brand is backed by SOPs, training, and technology.
✦
Design-Led Experience
Every touchpoint is intentionally designed — from signage to staff uniforms to plate presentation.
∞
Future-Ready Infrastructure
Our technology and systems are built to scale across cities, formats, and new service categories.
◯
Human at the Core
Behind every system is a culture of care. Our people are our most important brand asset.
0+
Hospitality Services
0
Restaurant Brands
0+
B2B Partners
0+
Cities Active
“We don't just run restaurants.
We build hospitality businesses.”
— CL Philosophy
Client Stories
Voices That Trust Us.
Curious Ladoo didn't just design our restaurant — they built us a business. The systems they put in place made scaling to three locations feel effortless.
RK
Rajiv Kumar
Founder, Makhani House
Their menu engineering approach transformed our profitability without compromising what guests loved. Revenue up 40% in six months post-redesign.
SP
Sunita Patel
Director, The Coastal Table
As a franchise partner, the support from CL has been exceptional. Their systems are airtight, and their team genuinely cares about your success.
AM
Arjun Mehta
Franchise Partner, Zuru Zuru
Scope of Work
Industries We Serve.
🍜
Full Service Restaurants
Dine-in experiences with rich brand identities
📦
Cloud Kitchens
Delivery-first, multi-brand ghost kitchens
🏨
Hotels & Resorts
F&B consulting for hospitality properties
🏢
Corporate Catering
Office and institutional dining solutions
🚀
QSR & Fast Casual
Quick service formats with brand premium
🎪
Events & Pop-ups
Temporary hospitality experiences and venues
📊
F&B Investors
Strategic advisory for F&B investment portfolios
🏗️
Real Estate & Malls
F&B zone planning for commercial properties
From Our Journal
Ideas & Insights.
Designing Places People Remember
Physical design is a spatial strategy. We outline how furniture layouts, lighting warmth parameters, and acoustic controls shape guest retention and cover rotations.
The Future of Dining in India
Indian cuisine is having a global moment. How domestic hospitality brands can position themselves to lead the next decade.
Why Systems Beat Talent Every Time in Restaurants
Most independent restaurants fail not because of culinary shortcomings, but because of poor operational modeling. We dissect how documenting standard operating procedures (SOPs) creates consistency that chef changes can never disrupt.
Our Journey
From Curious to Category-Defining.
2020
Founded
Curious Ladoo established with a single restaurant consulting project and a big vision.
2021
Zuru Zuru Launched
Our first restaurant brand opens in New Delhi to immediate critical acclaim.
2022
Ghee Roast Opens
South Indian brand launches; franchise enquiries begin within 60 days of opening.
2023
B2B Division
CL Consulting officially launched. 20+ clients in Year 1. Z-Quick delivery brand goes live.
2025+
Scale & Expand
Multi-city franchise rollout, 5+ new brands in development, technology platform launch.
Partners & Collaborators
Built With Great People.
Zuru Zuru
Ghee Roast
Z-Quick
NRAI
India Food Forum
Swiggy
Zomato
Future Brands
Let's Build Together
Ready to Build Something Remarkable?
Whether you're an investor, franchise partner, aspiring restaurateur, or a hospitality brand looking to scale — we'd love to hear from you.